Susan McClure If you’re building a new website and you’ve done research on how to write for an online audience, you’ve probably run across terms like SEO and LSI. You may have dug a little deeper and discovered that these acronyms refer to search engine optimization and latent semantic indexing, and that these are two concepts used in Internet writing to ensure that a particular website can be found by a search engine. But perhaps you’re a little intimidated as you think about applying these concepts to your own website. You may wonder whether your writing can make the grade when it comes to being found by customers. But don’t worry. You can maximize the traffic to your website and showcase your business at the same time without ever striking a key on your keyboard by finding a web content service to do your writing for you. A good web content service employs writers who understand the concept of writing for the web, how to attract the attention of search engines in order to increase your search engine ranking, and how to get customers to stick around once they’ve clicked on the link to your site. Writing online content is different from writing for print. Online readers tend to scan more and they use keywords to find sites that will help them find the answer to a question. In order to be found by users who need your services, you’ll need to employ keywords that users are likely to type into a search box. This means choosing keywords and phrases that are common rather than those that are specific to your business or that use industry jargon. Your web content service can then implement those keywords throughout the copy that they write for you, placing them strategically in articles, blog posts, and press releases so that your company receives the most exposure. Search engines operate by scanning your site for words and phrases that match the query a user has entered into the search box, and comparing the words it finds with other websites on similar topics in order to determine where the most helpful content can be found. The web content service you choose should be well versed in how to place keywords and phrases, how often they should appear, and what similar phrases can be incorporated to increase your site’s perceived usefulness. All of these aspects will increase your search engine results ranking, allowing you to be more visible to your target audience. 2010-02-01T23:54:21Z 25 2010-02-01 2010-02-01T23:54:21Z