Susan McClure

Blogging has become the opinion column of today’s readers. When you’re looking for an honest, down-to-earth appraisal of an idea, product, or service, most likely you’ll turn to a blog (and the ensuing comments) to find out what real people think. That’s because a blog is more likely to present both sides of the story …

Stylistically, copywriting for the web is different from writing for just about any other medium. While you can borrow techniques from other writing venues, it’s important to understand what makes web writing unique and to develop an online writing style that people want to read. Article Writer: Style Tips for Online Writing Talk to people, …

When you set out to buy articles for your company website, you want to know that the work you’ll be receiving is unique and original. If it’s not, you could be facing stiff legal penalties for plagiarism. Before you choose a copywriting agency, it’s a good idea to be familiar with what constitutes plagiarism so …

Most small businesses need to save money any way they can. It may be tempting not to buy articles from a copywriter and to write new content yourself instead, even if you’ve worked with professional copywriters successfully before. In our experience, that’s usually a bad idea. Here are the top five reasons you should hire …

As a web content writer, your writing should borrow principles from the marketing realm in order to help your clients reach their conversion goals. In marketing, the sales funnel refers to the systematic process of convincing shoppers to make a purchase. The funnel image aptly describes the process of gradually narrowing a wide audience down …

Writing for the web requires a unique set of writing abilities. Content writers that successfully create effective web content have mastered the nuances of web writing in order to maximize organic search capabilities, cater to an increasingly distracted audience, and still present a professional product. Whether you’re interested in becoming a web writer or in …

Writing has always been personal for me. It’s a creative process that exposes my view of myself, my beliefs about the importance of my work, and my regard for the people who will read my piece. As I talk with fellow web content writers, however, I am discovering that not every writer views his work …

Copywriting sometimes falls to the bottom of the priority list when it comes to redesigning your website. It’s easy to focus on the latest and greatest design techniques and gadgets hoping to wow your audience, but the truth is that copywriting carries more weight than those fancy flash animations or videos. Why? Because copywriting holds …

Your website caters to a particular group of readers, and your web content writer should be able to connect with that group. If you sell Harley Davidson accessories, you naturally attract a different audience than another business that sells baby furniture. Within your target audience, however, there are shoppers with different personalities and at different …

Great marketers know that in order to sell something, they have to create a sense of need in the customer and then show how a certain product or service can fulfill that need. Great content writers should do the same thing. Any time a reader comes to your website, he implicitly asks the question “What’s …