What comes to mind when you’re telling a content writer what the copy on your website should look like? Do you view it merely as a space filler? As an information provider? As a sales pitch? What if I told you that your copy can be the single most important factor to drive new traffic to your site and gain new sales leads? If your website conversion rates leave something to be desired, perhaps it’s time to take a hard look at the text that fills your pages and to ask yourself whether you’re making the best use possible of that valuable real estate.
Content Writer: How Search Engine Optimization Works
Search engine optimization drives traffic to your website by using keywords to attract the attention of search engines. When Web User Joe types “fresh squeezed lemonade” into his Google search box, it is search engine optimization that will vault Lucy’s Lemonade Stand to the top of the list. If Lucy has done her homework and taken the time to research which keywords will be the most effective, she can place those keywords throughout her site in order to tell the search engine, “Hey! I’m offering what this guy wants!”
Content Writer: The Role of Keywords
But is it enough to know the keywords and use them frequently throughout your site? Unfortunately, no. As search engine algorithms have changed, search engines have gotten more intelligent and can now tell the difference between a site that has been stuffed with keywords and a site that uses those keywords to offer useful information. Using latent semantic indexing, the search engine can also tell if your site incorporates related words and phrases, thereby honing in even more closely on sites that offer the greatest benefit to the searcher.
Content Writer: Putting It All Together
So what does all this mean for you? It means that knowing where and how to incorporate keywords into your copy plays a vital role in generating traffic and ultimately conversions for your website. If you write your own content, take the time to do some research on SEO techniques. If, like many business professionals, you find that the pressing concerns of your company take enough of your time, consider hiring a content writer to write your copy for you. A good content writer knows how to incorporate SEO techniques into a written piece in order to place your website at the top of a list of search results.
Ultimately, online business is all about conversions. It’s about getting people to take a desired action on your site, whether that be making a sale, donating to a charity, filling out a form, or signing up on an email list. Employing a content writer that can create SEO friendly copy for you will give you the boost you need to increase conversion rates and optimize online sales.