Finding a content writer for your website is like looking for a piece of hay in a haystack. No, it’s not the wrong analogy. It’s that everywhere you turn, it seems like content writers have hung out shingles offering their services to help you fill up your website with words. But not all content writers are created equal. As you’re looking for someone to provide the content for your website, look for these three qualities in the sample writing they provide for you.
Content Writers: Relevance
Online content needs to be up to date. It should discuss things happening currently, especially if you work in a technological field. When readers visit your site, they want to know whether you can offer them something that other sites can’t. The first way to win their loyalty is by giving them content that offers information or advice that relates to their lives. If a content writer can’t be bothered with researching your field enough to write knowledgeably about current events, then you should look elsewhere.
Content Writers: Accuracy
Nothing screams “Incompetence!” more than posting inaccurate information on your website regarding the field in which you work. Look for writers that can provide you not only with accurate information, but also accurate construction. The pieces they send to you should include correct grammar, spelling, and vocabulary. They should be able to back up assertions they make with research. Remember that your company will be judged based on the written content you post on your website. If the information is inaccurate or poorly constructed, your business could suffer.
Content Writers: Searchability
The copy you post on each page of your website becomes your greatest tool for generating traffic. Written pieces should include well-placed keywords and key phrases that relate to your industry in order to attract the attention of search engines. Good writers will demonstrate training in search engine optimization (SEO) techniques and will know how best to incorporate them so that you get the most benefit from the copy on your site.
It’s easy to find a content writer online. But perhaps finding one who can deliver quality content that works for you to promote conversions and generate traffic truly is like searching for the proverbial needle in a haystack. Anybody can type some words about a topic and call themselves a content writer. But the best content writers will give you sharp, poignant pieces that promote your business in an ever more competitive online environment.