How can a copywriting service grow your business? Imagine yourself as a typical internet user looking for information on pastry shops in your area. You type “pastry shops my hometown” into the search box and click on a link. The web page displays a photo of a rundown building with an empty parking lot and the first sentence of copy reads “Minutes away from the downtown area, we have bagels, pastries, and deli sandwiches for good prices.” You hit the back button and click on a different link. This time, you read, “Get ready to sink your teeth into a rich, cheesy danish or grilled turkey panini, or thaw out with a bowl of our home-made broccoli cheddar soup.” Feeling hungry yet?
Copywriting Service: Producing Copy that Persuades
The difference between the first example and the second demonstrates how good copywriting can draw a reader in and encourage him to keep browsing through your website for more information. Producing copy for your website requires more than the ability to put words together. It even requires more than an understanding of keywords and search engine optimization, despite the emphasis that has been placed on these fields. While determining effective keywords and placing them strategically throughout your website is essential for attracting the attention of the search engine and thereby getting people to click on your website, once they’re there, it’s the quality of the writing that will hold their attention and keep them browsing.
Copywriting Service: How A Professional Can Help
If you’re thinking, “But I don’t know the first thing about how to write” then you might want to consider consulting a professional to do your writing for you. A professional copywriting service can team you up with one or more writers who have experience in writing creatively for the web. They’ll be able to write copy that appeals to both of your primary audiences: the search engine and the reader. The copywriting service you choose should employ writers who have been trained in search engine optimization techniques and who can write copy that appeals to a reader’s emotions, because when it comes down to the final decision of whether or not to buy a product, most people go with their gut.
Within moments of visiting any given website, the average reader knows whether he’s interested in learning more about the product or service that company offers. Using a copywriting service to help you fill your website with tantalizing words could be the single most important decision you make to improve your website conversion rates.