Writing has always been personal for me. It’s a creative process that exposes my view of myself, my beliefs about the importance of my work, and my regard for the people who will read my piece. As I talk with fellow web content writers, however, I am discovering that not every writer views his work this way.
Web Content Writer: Every Piece Makes a Difference
In the writing world, a hierarchy exists which ranks pieces based on perceived importance, with “serious” works such as literature and academic writing at the top and “light” writing such as web content or blog posts at the bottom. The farther you progress toward “serious” writing, the more care and attention the piece receives. The problem with this habit is that pieces lower on the totem pole often exhibit sloppy writing, poor grammar, and weak persuasion. While it’s true that certain kinds of writing require more extensive research and longer hours spent at the keyboard, every written piece deserves your best efforts as a web content writer, for three vital reasons.
- Every job affects your resume. Whether you plan to write your whole life or you view writing as a supplement to your intended career, your writing will follow you for the rest of your professional experience. When you accept a job as a web content writer, you place your reputation on the line, giving every employer or client you write for the opportunity to color the way future employers view you. With the advent of social media, even tiny companies have the opportunity to shape your professional reputation via feedback opportunities on websites such as LinkedIn or your professional Facebook page.
- Every job reflects your employer. If you write for an agency as many copywriters do, your work also shapes your employer’s reputation. In an industry where acquiring new clients depends heavily on how successfully you have performed for previous clients, even one sloppy piece can result in lost jobs and lost revenue. That affects not only the agency as a whole, but also your individual opportunity for additional work.
- Every job affects your client. As a copywriter, your work will be showcased on your client’s website. While people unfamiliar with the industry may view such work as filler content, the pieces you write serve a much greater purpose than simply filling space. Written content is the primary way search engines evaluate a website, meaning that if the content is poor, the search engine rankings will suffer. That can translate into lost traffic and ultimately lost sales. When you excuse poor writing by thinking that no one expects your best efforts in this type of setting, you fail your clients by minimizing their potential to reach new customers. Even if people do find the website, poor writing can cause them to view the company as unprofessional and can even cause them to take their business elsewhere.
Web Content Writer: Why Professionalism Matters
Ultimately, the way a web content writer views his work reflects the way he views himself. When writers don’t take their work seriously, they reveal themselves to be unprofessional and unconcerned with the needs of the people they serve. And that’s one of the greatest mistakes you can make as you seek to earn the respect of future clients and colleagues in any industry.