Mention the words “web content writer” and some people pucker like they’re eating a sour jawbreaker. Mention those same words to others, however, and their smile will brighten the room. What’s the difference? Why do some businesses love contracting work out to content writers while others wouldn’t touch a copywriter with a ten foot pole? The answer lies in the writer’s view of himself and his work.
Web Content Writer: Bad Writing = Bad SEO
Web content writers often work independently, meaning they’ve got to keep the work coming in order to pay the bills. In some cases, this translates into shoddy work done by writers who don’t view the pieces they’re writing as important enough to warrant their best efforts. Others have a hard time carrying their skill as writers over into the new world of SEO writing, resulting in keyword stuffed pieces that display little thought or substantive content.
Web Content Writer: What To Look For
A truly skilled content writer, however, will consider each piece he writes as part of his portfolio, meaning he’ll put his best efforts into every article since each one will represent his talent as a writer. He’ll also cater to both search engines and actual readers, producing content that incorporates SEO techniques while also engaging the reader with thoughtful and informative subject matter. If you’re looking to hire a content writer and you want to avoid the sour jawbreaker complex, look for these dead giveaways that the writer under consideration doesn’t take his work—or your business—seriously enough.
- Poorly written content Bad grammar, incorrect word usage, spelling problems and limited vocabulary set your readers’ teeth on edge as they’re reading an article. Look for a writer who minds his p’s and q’s and makes it a priority to produce readable copy that follows the rules of the road in the English department.
- Rehashed content It’s easy for a copywriter to Google a topic and simply rewrite an article that’s already online. This is not only bad writing practice; it’s also illegal in many cases. Plagiarism involves more than using someone else’s exact words. It also includes copying ideas and structure. A good content writer will be able to produce original, unique articles by researching a topic without borrowing directly from someone else’s work.
- Boring Content Even if a writer does everything correctly, he still might produce a piece that no one wants to read if he doesn’t know how to use words creatively and engage his audience. As you evaluate a web content writer, ask yourself whether his or her work makes you want to find out more. If so, your audience will be more likely to keep exploring your site rather than backing out after one click.