Tight budgets force everyone to pinch pennies, especially during an economic downturn. Although the economic storm may be passing, most businesses still look for ways to cut costs and make the most of every dollar. In such an environment, you may be trying to design your website internally as much as possible, but don’t overlook the importance of using a professional website copywriter to produce the written content.
Website Copywriter: Four Reasons to Hire a Copywriter
Whether you’ve got a writer on staff or you need to hire one from a copywriting service, here are four good reasons to make sure you use the best.
- Writing for the web is unique. You may have a writer who can put together great advertising copy, write excellent newsletters, or come up with a catchy slogan for your team building week, but online writing requires a different skill set. Your website copywriter needs to understand search engine optimization and should know the nuances of writing for an online audience consisting of both human readers and electronic readers (search engines). Successful online writing caters to both audiences and understands how to communicate effectively in a venue where attention spans grow ever shorter.
- Your copy will make or break your website. Do you think that a great website design equals a successful online business? Think again. Online readers want informative content that answers the question represented by the words they’ve typed into the search box. If your website doesn’t give them what they want, they’ll hit the back button without a second glance at your amazing flash animation.
- SEO is king. Your website copywriter absolutely must have a firm grasp of SEO. Without it, you may as well take your website offline, because you’ll be buried on the thirtieth or eightieth or hundred and eightieth page of search results. Effectively incorporating SEO concepts into the written copy on your site can help bump you up in the search ranking, ensuring that your website appears on the first or second page of results.
- Web users don’t read; they scan. Can the most important information on each page of your website be understood within ten seconds? If not, you’ll lose 50% or more of your readers. Online readers rarely take time to read a page until they know it will give them the information they’re looking for. A copywriter must know how to put important points in bite size chunks and use bullet points or headings to point readers toward the primary message.
Website Copywriter: Understanding the Venue
Online writing requires an understanding of the venue as well as the intended audience. Investing in a website copywriter may be the best decision you make to improve your online sales and increase conversion rates.