Writing for the web requires a unique set of writing abilities. Content writers that successfully create effective web content have mastered the nuances of web writing in order to maximize organic search capabilities, cater to an increasingly distracted audience, and still present a professional product. Whether you’re interested in becoming a web writer or in hiring one, you need to be aware of the qualities that excellent content writers must possess. rnrn*Loves to Write*rnThis should be a foregone conclusion, right? But as you work with web content, you’ll be able to tell which writers are in it just for a job and which ones really enjoy what they’re doing. When a writer doesn’t enjoy his work, he tends to turn out either boring copy or sloppy pieces. When you read a piece that shows creativity, thoughtfulness, and appropriate style for the venue, you know you’re reading a piece written by someone who enjoys what he does and who has taken the time to put a little extra thought into his writing.rnrn*Willing to Learn the Ropes*rnWeb content writers need a slightly different set of skills than print writers do. Writing for the web necessitates a solid grasp of SEO concepts, an understanding of how people read online, and a willingness to learn how to present material effectively on a website. For example, web articles should be easy to skim, should include subheadings to break up content, and should incorporate keywords strategically. rnrn*Approach Work Professionally*rnIn a world of blogs, Facebook posts, and chat rooms, it’s easy to think that online writing can just be slapped together any old way, as long as it includes the correct information. Anyone can write, but not everyone can write professionally, and it’s the professional writing that will make a difference to readers who give a website only 10 seconds or less to impress them. If you’re a writer, consider every job as a part of your resume. If you’re seeking to hire a writer, look for someone who takes your business as seriously as you do. rnrnContent writers who don’t care enough to give their best efforts on your job will affect your Google rankings, your conversion rates, and your overall online presentation.rnContent writers perform a vital service in the online culture. By taking the time to approach each job professionally, to learn the ropes, and to let a love for writing shine through, a skilled content writer will bring polish and style to your website. Don’t settle for anything less.